About Us
Our Journey
WPFrontend started in a small workshop in Austin, Texas, with a simple belief: professionals deserve better tools. What began as a two-person operation has grown into an industry-recognized brand trusted by thousands.
Our founder saw a gap between what was available and what professionals actually needed. Rather than cutting corners, we chose to over-engineer every product — testing beyond spec, sourcing premium materials, and listening to the people who use our products every day.
Today, our catalogue spans dozens of products across multiple categories, distributed through a network of authorized retailers in 12 countries. The workshop is bigger, but the obsession with quality hasn't changed.
Our Values
Uncompromising Quality
Every product undergoes rigorous testing that exceeds industry standards. We don't ship until it's right.
Continuous Innovation
Our R&D team constantly pushes boundaries, integrating the latest materials and manufacturing techniques.
Customer First
We build for the people who use our products daily. Their feedback shapes every decision we make.
Our Team
James Whitfield
Founder & CEO
Sarah Chen
Head of Engineering
Marcus Rivera
Design Director
Elena Kowalski
Sales Director
Interested in partnering with us?
We're always looking for new retailers and distributors to join our network.
Get in Touch